RAD CRM

A Loan Officer’s database is one of their greatest assets—but only if it’s nurtured consistently. Most Loan Officers don’t struggle because they lack leads—they struggle because they lack systems.

RAD CRM is designed to solve that problem.

Haymaker Loan Officers have access to RAD CRM, a cloud-based customer relationship management platform built specifically for mortgage professionals. Unlike generic CRMs built for sales teams, RAD CRM is structured around real Loan Officer workflows.

What RAD CRM Helps You Do

RAD CRM is built to help you capture, track, nurture, and convert leads from first contact to funded loan. It supports:

• Lead and pipeline management
  
• Unified communication and inbox tools
  
• Marketing automation
  
• AI and smart follow-up features
  
• Productivity tools
  
• Lead generation and marketing support
  
• Integrations that connect your systems

Built for Consistency

The Loan Officers who win long-term aren’t always the ones who work the most hours—they’re the ones who follow up consistently. RAD CRM helps you stay in touch with past clients, referral partners, and new leads without letting anyone slip through the cracks.

The Bottom Line

RAD CRM turns follow-up into a system, pipelines into processes, and your database into a long-term growth engine.